A frequent reader pointed out how he thinks I made a mistake by saying Steve and Barry’s revenues were increased by not spending money on marketing. He thought I meant earnings so I want to clarify.

Dear reader:

This was not me speculating on how Steve and Barry’s made their cash, this was a quote from the chief executive when I spoke with him. You say,”You can’t increase revenue by not advertising- revenue is sales. You can only increase profit by cutting expenses.” I agree with you, but I’m directly quoting from the source that prob. knows his business best… or at least it seemed like he knew his business best when I spoke to him last year. Hope that helps.

XO, Hitha