Archive for October, 2008
When in doubt, Dior looks to emerging markets.
“There are countries where there is growth, [and] we have a strategy of building up in emerging countries and reinforcement in mature markets.” – Sidney Toledano, head of Dior Couture on Dior’s strategy to deal with retail fall out.
Rochas revisited.
I know a lot of you hard core fashion gods were depressed when the fashion house, Rochas closed down two years ago. Well I have good news for you! There are rumors swirling that P&G will re-open the house as part of a licensing agreement with hi-fi Italian manufacturer Gibo Co. SpA. No one is confirming anything yet (typical) but according to this Wall Street Journal piece Gibo will produce a ready-to-wear apparel line under the Rochas brand. Hot right?
Let them eat cake.
Recession? Economic crisis? These days the fashion industry is (in Guy Trebay’s words) having a “Marie Antoinette” moment. I have to tell you, I kind of agree. Between the half million dollar fetes I attend almost daily for a new book, store opening or product and the INSANELY expensive press kits I get FED EXED to me even though offices are just down the street, it seems the fashion industry continues to debauch out even though Rome is burning. I think we are gonna have a rude awakening…
