No, seriously. Dallas Austin’s new-ish/re-launched collection “Rowdy” definitely makes you want to scream in good and bad ways. Rowdy is hitting stores just before the x-mas retail non rush and it’s sort of forward thinking for someone whose roots aren’t really in fashion. I spent a lot of time talking with Dallas about why he decided to re-launch Rowdy and why in the world he decided to open up a retail store when retail is suffering so badly and his response was “because my gut was telling me to do it.” Okay. 

While I’m not sure if opening a store and launching a collection is necessarily the best thing to do in this economic environment, I do admire Dallas for his drive and his unconventional way of doing things. Hello-he’s a music and business genius! He must be doing something right.  Also, did you know his musical influences are mostly in rock and alternative? Think Bauhaus (shout out to Peter Murphy) The Cure, The Smiths, Joy Division, Sisters of Mercy and of course Alice and Chains? I almost fell over when he told me that. This collection, according to Dallas embraces all of that. Hmm.

OK I know what you are thinking. How can this POSSIBLY encompass anything 120 minutes-esque? Well, to be honest it doesn’t. But there is a sort of ZZ Top/”Diddy runs the City” look and feel to it. I liked it.

My personal favorite- men’s underwear with a pocket for God knows what on them. I’ll leave it up to your imaginations.

Sneakers with instructions on how to roll a “blunt” on the side (Mom, if you are reading this I will explain what a blunt is later.)

I kind of dig the lightning bolt t-shirts. I wonder if Dallas will let me design lightning bolt headbands for him…

Yay Dallas!

Yay Jen!!