
Geren Ford FW10- trend alert! Boots still top buyers’ lists., originally uploaded by Style File Group.
Since we are on the topic of trends, boots are going to be another top seller for Fall/Winter of 2010. And why not if they look like this? Loving.

Since we are on the topic of trends, boots are going to be another top seller for Fall/Winter of 2010. And why not if they look like this? Loving.
See what I mean? The way this outfit is styled is incredible. Notice the skinny jeans/leggings the model is wearing. That’s right peeps, that trend is not going away any time soon.
Not really my style but was really an incredible departure from the typical Geren Ford look of billowy tent dresses and oversized cardigans.
Meanwhile downtown on Crosby street, I was obsessing over everyone’s footwear. I could not BELIEVE how many peeps still decided to wear heels despite the weather! These structured mary janes were a part of the collection but pretty close to what 1% of the room was wearing. Don’t be a fashion victim- just put on your darn Sorels!

This is Coco Rocha up close and in persona… (hee).

Natalie and Emma are the most spritely interns I have ever met. They bounced their way over to the Bryant Park Hotel to cover the Modelina event with Mayor Michael Bloomberg and a bunch of models. Between you and me, I thought Coco Rocha was Chanel’s new perfume. I know, I know…
By now you’ve heard about this “snow storms to end all snowstorms” that is hitting NYC as I type this. It started this morning and threatened to put a damper on our Mercedes Benz Fashion Week coverage. The thing is, it wasn’t that bad- true blowing snow that half rain half snowflakes is annoying but c’mon we as New Yorkers (and fashion peeps) have been through worse, right? Emma, Natalie, Megan and me clad in Sorels and knit sweaters pressed on with our schedules ’cause that’s the way we roll. This is what we saw…

Tonight (Wednesday 2/10) was Modelinia’s launch event for their NYFW limited edition MODELINIA Magazine and daily Fashion Week TV. Veronica Webb and Coco Rocha, the hosts of the new show, brought some glamour to the event, and Mayor Bloomberg stopped by to remind us of the importance of why we do this crazy fashion life. Style File had the opportunity to interview Rachel Roy to see how the recession has affected her business.
Even though the U.S. unemployment rate is 9.7%, Rachel Roy stated that “we’re headed out of the recession”. While we agree with her statement that “you can’t stop creating new ideas and new silhouettes,” her affinity for Alaia and Margiela may be an unlikely dream for many hit harder by the downtrodden economy. Ah, if only all of us could make our own shoes, dresses, and jewelry, then perhaps we wouldn’t look so shabby. But, then again, aren’t the consumers who cannot create their own wardrobes the ones whom the industry needs the most?
-Just to save face at Fashion Week, here is a handy guide on how to pronounce the toughest names in fashion. Never again will you confuse the Greek messenger, Hermes, with the great scarfmaker, Hermès. From Glamour- http://www.glamour.com/fashion/blogs/slaves-to-fashion/2010/01/the-official-stf-guide-to-hard.html