Hitha is a Style Expert and former style writer for Forbes and MTV

Elite Membership Clubs Get A Makeover

Forbes.com 05.09.07

Forget LinkedIn, Plaxo or Smallworld.com. The more effective way to build relationships is in real time. And the most agreeable place to do that might just be a private club.

A club? Do we mean some dark, downtown mausoleum where Alfred, the beloved butler, dusts the members periodically? Not exactly.

Those clubs have their charm, but they are creatures of an ever-receding past.

“We are trying to get younger faces in here, and to encourage our younger members to outreach,” says a member of New York City’s venerable Harmonie Club. But, he adds, “This is an old world social club, and while we would think younger members would want to be a part of it, times are changing and their interests fall elsewhere.”

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