Forbes.com 07.02.07
You've got the Ferrari, a private helicopter and a second home in Telluride. People beg to be invited to your parties. What could possibly undermine their confidence that you are, in fact, the coolest guy in town?
Bad sunglasses.
Though you might have dropped quite a sum on them--Timothy Elliott, a spokesman for Barneys New York, says that today, spending on sunglasses is on par with spending on watches or jewelry--it means nothing if you've got the wrong pair.