Will be talking about how negociate your way into a good deal on the radio this morning. Here is a list of stations (more may be added, please check my twitter for any updates). Everyone tune in!!
KCOL Fort Collins, CO
0905AM ET
WDUN Gainesville, GA
0920AM ET
KOGO San Diego, CA
0940AM ET
KFBK Sacramento, CA
1038AM ET
Two more stations:
KCOL Fort Collins, CO
0935AM ET
KOGO San Diego, CA
1010AM ET
Hi all-
If you are up and shopping (and in the car or walk around listening to the radio) tune into the following stations to hear me give my expert advice and tips on Black Friday:
KTRH Houston, TX
0702AM ET
WSYR Syracuse, NY
0750AM ET
KOA Denver, CO
0835AM ET
WOAI San Antonio, TX
0910AM ET
“There are countries where there is growth, [and] we have a strategy of building up in emerging countries and reinforcement in mature markets.” - Sidney Toledano, head of Dior Couture on Dior’s strategy to deal with retail fall out.
Shame on you! Just kidding! I want to reiterate my point I made on air today that everyone is getting way too entrenched in this “doom and gloom” attitude about the holiday sales season. The consumer should and will be jumping for joy- the prices are going to be so slashed (because reatailers want to move out that inventory STAT) we (meaning me) might want to re-think getting those Chloe heels for a 42 inch HD plasma. Yep you heard me correct- a gigantic plasma TV will be in the price range of $500- the same price as the shoes I am currently coveting.
As far as the retailers are concerned, I think they are gonna have to put in a lot of effort to make up some dismal same store retail sales numbers over the past year. But I wouldn’t write them off just yet- these major companies and the aren’t stupid. I bet we see some incredible promotions and creative advertising over the next couple months as part of a whole strategy to get shoppers in the door. Now, back to blogging about St. Lucia…
That’s right- people (meaning retailers) are already getting geared up for holiday shopping and I will be on Neil Cavuto’s show today to talk about it. Tune in on Fox News at 4:40 to see me have the best conversation ever with my favorite anchor!
…when I get ready to analyze monthly retail sales numbers on Fox Business!! If you are near a TV, tune in between 1- 2pm. I really don’t expect the consumer to have spent very much of anything in July, but I am hoping to be pleasantly surprised by the numbers tomorrow.
Last Thursday I was on Fox Business talking about what a mistake Cartier was making by having a MySpace page. Yeah, they may have 3,000 + friends but the branding is all wrong (they should have just stuck to ads on A Small World), they are essentially dilluting the brand (MySpace = mass, Cartier = heritage and prestige) and a MySpace strategy now is about three years too late. Well, my position wasn’t really liked by a lot of people. In fact, I got some pretty rude e-mails. BUT to my point, I came across this piece in Women’s Wear Daily about how LVMH finally reached an intellectual property settlement with Sony BMG Music Entertainment in the amount of 154,000 Euros. For those of you not in the loop, LVMH felt that artists like Britney Spears, Ruben Studdard and Da Brat were using unauthorized images of the Toile Monogram and Multicolore in their CDs and videos, so they took action and filed a law suit. Freakin’ genius. Way to regulate on the brand control. If I were LVMH I wouldn’t want just any lo-fi celebrity endorsing Vuitton as well! Cartier, take note.
I found the definition for this term on a site called www.wisegeek.com. It says a recessionista is “someone who seeks out fashionable items which are also low-cost.” OK, so I can name a couple of my favorite recessionistas, but the queen bee is Kathryn Finney of The Budget Fashionista. Not only is she a fierce dresser and has impeccable style, she can find a discount on anything in all corners of the world. For real. Check out her site if you don’t believe me.
A frequent reader pointed out how he thinks I made a mistake by saying Steve and Barry’s revenues were increased by not spending money on marketing. He thought I meant earnings so I want to clarify.
Dear reader:
This was not me speculating on how Steve and Barry’s made their cash, this was a quote from the chief executive when I spoke with him. You say,”You can’t increase revenue by not advertising- revenue is sales. You can only increase profit by cutting expenses.” I agree with you, but I’m directly quoting from the source that prob. knows his business best… or at least it seemed like he knew his business best when I spoke to him last year. Hope that helps.
XO, Hitha