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Geren Ford FW10- statement bracelets.

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Thursday, February 11th, 2010

Statement accessories isn’t a new trend, but for some reason I was really drawn to these. I think the rivets and the way these are stackable are awesome and they seem like a very versatile accessory.

Geren Ford FW10- trend alert! Boots still top buyers’ lists.

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Thursday, February 11th, 2010

Since we are on the topic of trends, boots are going to be another top seller for Fall/Winter of 2010. And why not if they look like this? Loving.

Geren Ford FW10- bondage top as an outfit.

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Thursday, February 11th, 2010

See what I mean? The way this outfit is styled is incredible. Notice the skinny jeans/leggings the model is wearing. That’s right peeps, that trend is not going away any time soon.

Geren Ford FW10- bondage tops.

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Thursday, February 11th, 2010

Not really my style but was really an incredible departure from the typical Geren Ford look of billowy tent dresses and oversized cardigans.

Geren Ford FW10- lady-like looks with an edge.

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Thursday, February 11th, 2010

Geren Ford FW10 heels- a cool take on mary janes.

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Thursday, February 11th, 2010

Meanwhile downtown on Crosby street, I was obsessing over everyone’s footwear. I could not BELIEVE how many peeps still decided to wear heels despite the weather! These structured mary janes were a part of the collection but pretty close to what 1% of the room was wearing. Don’t be a fashion victim- just put on your darn Sorels!

Modelinia event- We were jealous of Coco Rocha’s studded jacket.

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Thursday, February 11th, 2010

This is Coco Rocha up close and in persona… (hee).

Modelina magazine! This is the Coco Rocha cover- one of 4 to be handed out at NYFW.

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Thursday, February 11th, 2010

Natalie and Emma are the most spritely interns I have ever met. They bounced their way over to the Bryant Park Hotel to cover the Modelina event with Mayor Michael Bloomberg and a bunch of models. Between you and me, I thought Coco Rocha was Chanel’s new perfume. I know, I know…

Snowpocalypse 2010 outside of my office window.

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Thursday, February 11th, 2010

By now you’ve heard about this “snow storms to end all snowstorms” that is hitting NYC as I type this. It started this morning and threatened to put a damper on our Mercedes Benz Fashion Week coverage. The thing is, it wasn’t that bad- true blowing snow that half rain half snowflakes is annoying but c’mon we as New Yorkers (and fashion peeps) have been through worse, right? Emma, Natalie, Megan and me clad in Sorels and knit sweaters pressed on with our schedules ’cause that’s the way we roll. This is what we saw…

Thanks Harrison and Shriftman for sending the BlackBerrys!

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Sunday, February 7th, 2010

YAY we (team Style File Media) love our new Storm2 as well! I’ve never used a touch screen phone so I might have Emma Goldstein (back to intern with us for FW10) test drive it! PS, we wanted to give a special shout out to the ladies at Harrison and Shriftman for messengering over the BlackBerrys so we didn’t have to send out a poor intern (Natalie or Emma) in the cold to go retrive them! Thank you!

Hitha Prabhakar - Fashion and Retail Expert